Thirty years of building, acquiring, and exiting technology companies.
The End-State Design framework did not come from a consulting room. It came from founding a company in Columbus, Ohio in 1995, making every mistake and every right decision across ten years, and selling it for $60 million in 2005. This is that story.
Fractional CTO's
"We provide fractional CTO services for startups & growth companies — delivering strategic technology leadership, team building expertise, and execution guidance without the full-time executive cost."
What We Do
We provide fractional CTO services for startups that need experienced technology leadership without the full-time executive cost. Whether you’re a non-technical founder needing a trusted partner, a technical founder scaling beyond your expertise, or navigating a critical transition, we deliver strategic guidance and hands-on support across your complete technology lifecycle—from product architecture and team building to fundraising preparation and exit readiness. Drawing on 25 years as CTO (4 products at $100M+ each) and 10 years as CEO ($30M revenue, $60M exit), we help you avoid costly mistakes, accelerate growth, and position for success on a flexible basis that fits your stage and budget.
Our Focus Areas
We bring an independent, vendor-neutral perspective to help augment executive leaders:
Software startups from pre-seed to Series B
Blockchain, Web3, and digital asset platforms
FinTech and regulated financial services
SaaS and enterprise software companies
Companies preparing for fundraising or exit
Our Guiding Principle is Simple
“Stand at the Exit. Look Back. Now Build What You See”
– Proverb From End-Design Framework
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Office Location
Columbus, Ohio
We are headquartered in Columbus, Ohio but worked with clients all over the world.